Leverage Definition

Check out this informative article on Leverage Definition:

http://www.betternetworker.com/articles/view/sponsoring-and-recruiting/leverage-definition

Get more great tips on my blog.

Natalie Buhagiar

Leverage Definition

Leverage definition:

lev·er·age (lvr-j, lvr-)n.

1. The action of a lever.

2. The mechanical advantage of a lever.

The word “leverage” is used a lot around the Network Marketing industry. For example, you can leverage creating income from building a team or downline. You can leverage time by using the internet to reach more people in a shorter time frame. You can even wake up to sales when customers buy products from your website while you are sleeping. Now that’s leverage!!

I am sure you have heard the word “leverage” many times before, especially if you have been around the Network Marketing industry for a while. But what is the leverage definition? The official definition above (”The mechanical advantage of a lever”) doesn’t mean a great deal when using it in connection with Network Marketing. But if we look at it from a Network Marketing point of view, the leverage definition of “The mechanical advantage of a lever” means using other people or tools as a lever to make your life easier. Those people and tools ARE the levers.

The internet as a tool is a great example of Leverage. The traditional set up of an MLM business would be to generate leads and call each of them individually. Thanks to the internet, we can now create a list of leads (this is called “list building”) and communicate with all the leads at once via emails and webinars. This is a great time saver! It is also a fantastic way to leverage time.

But the most important form of leverage within Network Marketing is the ability to create a team (or downline) of representatives that are part of your primary business or selling your products for a commission. The structure of this would look like the image at the top left of this article. Every time a new team member joins your team or buys a product, you get paid a commission. But more importantly, every time a team member creates their own team members or creates their own sales, you also get paid a commission.

Just think of the power of that for a second.

Watch the 3rd video on THIS PAGE entitled The “Perpetual Leverage” Payment Plan for the perfect example of how you can build a team to create leverage in making money.

The Mistake We Make

Unfortunately this is where many Network Marketers fall down. They focus all their attention on bringing in new team members and generating their own commissions, but they fail to train their first line team members to get good at developing their own teams. This results in:

a) limited commissions for themselves, as they cannot leverage from their team members making sales for them

b) their team members getting frustrated and quitting

Being a good leader for your team means holding masterminding sessions with them as a group, giving one-on-one guidance and holding training webinars. The thought of being a leader is something that scares Network Marketers more than the selling itself. However, it is essential to fulfil the true leverage definition.

See Ways To Become A Good Leader HERE

Natalie Buhagiar

Online Marketing Web Page Copywriting

Check out this great article on Online Marketing Web Page Copywriting

Natalie Buhagiar

Online Marketing Web Page Copywriting

When it comes to online marketing, web page copywriting is a very important skill to have. Online marketing is the practice of driving your business by increasing traffic to your website online, and converting those visitors into customers. Therefore if your online marketing web page copywriting is poor, those visitors will simply disappear from your website and it is very unlikely they will return again.

The aim is that when visitors land on your website, they see information that interests them, they connect with it, they hang around to look at different pages and either opt in to a contact box (and become a lead), buy a product, or contact you to find out more.

So HOW can you create good online marketing web page copywriting? Here are my top tips:

1. Jargon-free Content: There is nothing worse than finding a site that potentially provides the information you are looking for and then discovering you can’t understand it because the writer is using all fancy terminology that goes straight over your head. So my golden rule is to keep it simple and type as if you are talking to someone in conversation.
2. Offer VALUE: There are so many websites owners that write content for the sake of having content on their blogs, in the hope to get their sites ranked in search engines. It is all well and good having a site that ranks, but if the information is not useful, then those visitors will not stick around to read it. Offer good value in your content that others can use to expand their knowledge. If you do this, your visitors will keep coming back and will be much more likely to become customers.
3. Connect with your readers:
   i) A great way to connect with your readers through online marketing web page copywriting is to get them to interact with your web page. So include a “call to action”. Examples of this could be a “Read this article” linking that to a related article, or asking them to “Comment on this video”, or directing them to enter their details into an opt-in box on that page.
   Check out THIS ARTICLE for a great example of a call to action. Above the video, it says “watch this video” and “click the button below” in bold blue, and below the video is a big red “Join Now” button.
   ii) Another great way to connect is to have a video of you talking about the subject that your article is based around. Videos are GREAT for building trust. You are no longer a block of words to your readers but you become a real person. Your visitors can see you, your mannerisms and they can hear your voice. Videos are GREAT for connecting.
   iii) Simply be yourself. Let your personality come across in the content you write. People buy people. Those that like you and your style, will connect with you. Those who don’t will never become your customers anyway. It is important to remember that you can never please everyone!

So now you know HOW to create good online marketing web page copywriting, I bet you are wondering WHAT on earth you should write about, yes?

If so, head to my website http://nataliebuhagiar.co.uk and check out my article on Website Content Ideas. Also, take a look around the rest of my site for other useful trainings.

Natalie Buhagiar

Website Content Ideas

Internet Marketing is about making money by using the internet to generating leads, building a relationship with those leads and turning those leads into valuable customers who find enough value in the information you offer that they are willing to buy your products (whether these are products you have created or affiliate products that you recommend) or join your team. The most important part of that process is building that relationship by offering top-noch value in the information you share, whether that is emailing your list on a daily basis or writing content on your blog.

However, the biggest stumbling block that internet marketers experience is WHAT to write about. In order to write a post on your website, you need to know where to find website content ideas. To write a valuable email to your list, you need to have some kind of idea of the content you are going to share.

As you continue in your education into Internet Marketing, you will learn new things every single day that will develop your Knowledge, Skills and Attitude. Your website content ideas or email ideas will come from the new things that you have learnt. It is by passing that information on to your list/readers that brings them VALUE.

Here is a list of ways to find website content ideas:

1. Share something new you have learnt that day (whether skill based, or mindset based)
   
2. Always have a Personal Development book on the go. I often get  ideas of what to base my emails/blog posts on from something I have read in a PD book.
   See my list of recommended books here
3. Subscribe to other internet marketers lists and save their emails in a folder. Look through their emails when you are stuck for ideas
4. Look through the feeds on Facebook fan pages that are relevant to Internet Marketing and get ideas from there
5. You can also ideas from questions that your list have asked you. For example, if you are asked why it is important to have an “About Me” page on your blog, you can base your next email/blog post on the importance of branding yourself to build trust
   
6. There are also lots of ideas to be taken from non-Internet Marketing related sources like books you have read, films you have watched or songs you have heard

   Click these links for examples of this:

   http://nataliebuhagiar.co.uk/personal-development/mcintrye-comedian-you-need-to-be-more-like-michael-mcintyre/
   
   http://nataliebuhagiar.co.uk/personal-development/the-kings-speech/

The content you share will either be focused on increasing your audience’s Skills (e.g. How to set up autoresponders), Knowledge (e.g. How the process of internet marketing works) or Attitude (e.g. Why positivity is important)

So the most important thing is to be clear about the MESSAGE you want to put across in each piece of content.

The other important thing is to be consistent with your writing. Email your list every day. Write a blog post once or twice a week. Get into a routine of finding and sharing content and it will become as natural as brushing your teeth!

Happy writing!

To learn more about me and how I can help you in your Internet Marketing business, head to my blog: http://nataliebuhagiar.co.uk

Natalie Buhagiar

McIntrye Comedian: You Need To Be More Like Michael McIntyre!

If you haven’t yet heard of Michael McIntyre then you really should have. He is by far my favourite comedian and is probably the UK’s most popular comedian of the moment. So why am I writing about him on my website which is predominantly focused around Internet Marketing? Well what I do as an Internet Marketer is help others to also become successful in Internet Marketing. And there are many things that can be learnt from Michael McIntyre (comedian) that can be applied to your work ethic, your desire and your determination to “make it” online.

You see, I first come across Michael McIntyre on a stand-up show he did in the UK called “Live at the Apollo”. He was great! He was funny! No, he was hilarious! And he just seemed to appear from nowhere! It was only when I read his book “Life & Laughing: My Story” that I learnt of the continuous gigging, the thousands of pounds he spent to perform at the Edinburgh Festival (the festival where “stand-up stars are found,” as Michael puts it) TWO years running (yes, the wannabe comedians had to pay £4000 just to perform there in the hope to get noticed), the endless knock-backs and the mountain of debt he got himself into while trying to become a successful comedian.

And I must say…the two chapters-from-last of his book were so inspiring that I had to share this with you. Here is the gist of those chapters (including a summary of what lead up to that point in his life) and what YOU can take from them:

Michael had been trying to make it as a comedian for about 6 years. He had an agent who got him gigs but they seemed to be the same gigs in the same chain of comedy venues each time. Only the city varied. He was always the opening act, and despite working hard and continuously improving his material, he was never given the opportunity to headline.

Michael was FRUSTRATED.

He was £30,000 in debt (approx. $50,000) when he discovered the news that his new wife Kitty was pregnant. Rather than being able to rejoice at the prospect of becoming a dad, all he could think was, “How am I going to pay for this”.

It was at that point that Michael thought, “I have 9 months to sort my life out. 9 months to take control of the mess that is my life and provide for my family”

[CLUE: We all have our “reasons why” when we get into Internet Marketing. If your “reason why” is big enough, you will find a way to succeed.]

So what did Michael do? The first thing he did was to work harder on his act. He had been told by the critics at the Edinburgh Festival that the strongest part of his performance was his improvisation rather than his pre-written material. He knew that it was the improvisation that got him the most laughs and therefore he enjoyed that the most. So he focused on developing that.

[CLUE: There are so many ways of getting the same result in Internet Marketing. E.g. there are many ways to generate leads. There are many ways to build a relationship with those leads. Pick a method that you are best at and enjoy the most, and focus on that one.]

He also used his current situation as a source of material for new jokes. For example, he wrote a joke around the old wives tale that having sex and eating curry are the best things for inducing labour, and how it was obviously men who made that up. That there were men all over the world sitting in pubs saying, “I can’t believe we got away with that!”

[CLUE: One of the biggest stumbling blocks for budding Internet Marketers is finding content to email to their lists or write on their blogs. There is so much inspiration to be found just in the things that are going on around you, in your lives, in the media, in books you have read, etc, that are relevant to Internet Marketing and lessons that you can share with your list/fans/readers. This blog post is a great example. I finished reading Michael McIntyre’s book today and here is a blog post on it!]

So Michael had been working on and improving his material for 9 months but by the time his baby son was born, nothing had changed. His career still hadn’t progressed and he was even more in debt than before.

CRUCH TIME. What did Michael do? What would you have done in this situation?

Michael had been trying to be a comedian for sooo long. 7 years, £30,000 and a son later, was it time to say, “Enough is enough. I have tried, I have failed, it’s time to settle down and get a ‘proper’ job”?

Certainly not!

He assessed what he had been doing for the past 7 years and decided it wasn’t working. That it was time to try a different route. He had been with his agent for 4 years and it wasn’t working out. He started to research which agents had successful comedians on their books.

Then he found the agency that was obviously the best in the industry with names like Jack Dee, Lee Evans, Jonathan Ross, Dara O’Briain and Alan Carr on their books. He called them and arranged a gig where he could perform and two guys from the agency could go to watch to see if they wanted to work with him. They loved him and through this agency, Michael got the gigs and the TV exposure that launched him into being the highly successful and well known comedian that he is today.

[CLUE: Surround yourself with the best in your industry and you will have a MUCH better chance of success.]

When Michael asked his new agent, “Are you going to make me famous?” his agent replied “It will be a couple of years yet.” The truth was, it was only MONTHS.

Have you heard this quote before:

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” ~ Thomas Edison

This could so easily have been Michael McIntyre. He had been battling for years and was expecting success to be at least another 2 years away. As it turned out, it was just around the corner.

I think we can all take a lot of lessons from Michael McIntyre. It is these qualities of desire, determination and doing whatever it takes to succeed that will bring your success.

Never ever give up.

To learn more about me and how to join the successful community I have surrounded myself with, visit http://NatalieBuhagiar.co.uk

Natalie Buhagiar

Ways To Become A Good Leader

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Natalie Buhagiar