Online Marketing Web Page Copywriting

When it comes to online marketing, web page copywriting is a very important skill to have. Online marketing is the practice of driving your business by increasing traffic to your website online, and converting those visitors into customers. Therefore if your online marketing web page copywriting is poor, those visitors will simply disappear from your website and it is very unlikely they will return again.

The aim is that when visitors land on your website, they see information that interests them, they connect with it, they hang around to look at different pages and either opt in to a contact box (and become a lead), buy a product, or contact you to find out more.

So HOW can you create good online marketing web page copywriting? Here are my top tips:

1. Jargon-free Content: There is nothing worse than finding a site that potentially provides the information you are looking for and then discovering you can’t understand it because the writer is using all fancy terminology that goes straight over your head. So my golden rule is to keep it simple and type as if you are talking to someone in conversation.
2. Offer VALUE: There are so many websites owners that write content for the sake of having content on their blogs, in the hope to get their sites ranked in search engines. It is all well and good having a site that ranks, but if the information is not useful, then those visitors will not stick around to read it. Offer good value in your content that others can use to expand their knowledge. If you do this, your visitors will keep coming back and will be much more likely to become customers.
3. Connect with your readers:
   i) A great way to connect with your readers through online marketing web page copywriting is to get them to interact with your web page. So include a “call to action”. Examples of this could be a “Read this article” linking that to a related article, or asking them to “Comment on this video”, or directing them to enter their details into an opt-in box on that page.
   Check out THIS ARTICLE for a great example of a call to action. Above the video, it says “watch this video” and “click the button below” in bold blue, and below the video is a big red “Join Now” button.
   ii) Another great way to connect is to have a video of you talking about the subject that your article is based around. Videos are GREAT for building trust. You are no longer a block of words to your readers but you become a real person. Your visitors can see you, your mannerisms and they can hear your voice. Videos are GREAT for connecting.
   iii) Simply be yourself. Let your personality come across in the content you write. People buy people. Those that like you and your style, will connect with you. Those who don’t will never become your customers anyway. It is important to remember that you can never please everyone!

So now you know HOW to create good online marketing web page copywriting, I bet you are wondering WHAT on earth you should write about, yes?

If so, head to my website http://nataliebuhagiar.co.uk and check out my article on Website Content Ideas. Also, take a look around the rest of my site for other useful trainings.

Natalie Buhagiar