Leverage Definition

Check out this informative article on Leverage Definition:

http://www.betternetworker.com/articles/view/sponsoring-and-recruiting/leverage-definition

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Natalie Buhagiar

Leverage Definition

Leverage definition:

lev·er·age (lvr-j, lvr-)n.

1. The action of a lever.

2. The mechanical advantage of a lever.

The word “leverage” is used a lot around the Network Marketing industry. For example, you can leverage creating income from building a team or downline. You can leverage time by using the internet to reach more people in a shorter time frame. You can even wake up to sales when customers buy products from your website while you are sleeping. Now that’s leverage!!

I am sure you have heard the word “leverage” many times before, especially if you have been around the Network Marketing industry for a while. But what is the leverage definition? The official definition above (”The mechanical advantage of a lever”) doesn’t mean a great deal when using it in connection with Network Marketing. But if we look at it from a Network Marketing point of view, the leverage definition of “The mechanical advantage of a lever” means using other people or tools as a lever to make your life easier. Those people and tools ARE the levers.

The internet as a tool is a great example of Leverage. The traditional set up of an MLM business would be to generate leads and call each of them individually. Thanks to the internet, we can now create a list of leads (this is called “list building”) and communicate with all the leads at once via emails and webinars. This is a great time saver! It is also a fantastic way to leverage time.

But the most important form of leverage within Network Marketing is the ability to create a team (or downline) of representatives that are part of your primary business or selling your products for a commission. The structure of this would look like the image at the top left of this article. Every time a new team member joins your team or buys a product, you get paid a commission. But more importantly, every time a team member creates their own team members or creates their own sales, you also get paid a commission.

Just think of the power of that for a second.

Watch the 3rd video on THIS PAGE entitled The “Perpetual Leverage” Payment Plan for the perfect example of how you can build a team to create leverage in making money.

The Mistake We Make

Unfortunately this is where many Network Marketers fall down. They focus all their attention on bringing in new team members and generating their own commissions, but they fail to train their first line team members to get good at developing their own teams. This results in:

a) limited commissions for themselves, as they cannot leverage from their team members making sales for them

b) their team members getting frustrated and quitting

Being a good leader for your team means holding masterminding sessions with them as a group, giving one-on-one guidance and holding training webinars. The thought of being a leader is something that scares Network Marketers more than the selling itself. However, it is essential to fulfil the true leverage definition.

See Ways To Become A Good Leader HERE

Natalie Buhagiar

Online Marketing Web Page Copywriting

Check out this great article on Online Marketing Web Page Copywriting

Natalie Buhagiar

Online Marketing Web Page Copywriting

When it comes to online marketing, web page copywriting is a very important skill to have. Online marketing is the practice of driving your business by increasing traffic to your website online, and converting those visitors into customers. Therefore if your online marketing web page copywriting is poor, those visitors will simply disappear from your website and it is very unlikely they will return again.

The aim is that when visitors land on your website, they see information that interests them, they connect with it, they hang around to look at different pages and either opt in to a contact box (and become a lead), buy a product, or contact you to find out more.

So HOW can you create good online marketing web page copywriting? Here are my top tips:

1. Jargon-free Content: There is nothing worse than finding a site that potentially provides the information you are looking for and then discovering you can’t understand it because the writer is using all fancy terminology that goes straight over your head. So my golden rule is to keep it simple and type as if you are talking to someone in conversation.
2. Offer VALUE: There are so many websites owners that write content for the sake of having content on their blogs, in the hope to get their sites ranked in search engines. It is all well and good having a site that ranks, but if the information is not useful, then those visitors will not stick around to read it. Offer good value in your content that others can use to expand their knowledge. If you do this, your visitors will keep coming back and will be much more likely to become customers.
3. Connect with your readers:
   i) A great way to connect with your readers through online marketing web page copywriting is to get them to interact with your web page. So include a “call to action”. Examples of this could be a “Read this article” linking that to a related article, or asking them to “Comment on this video”, or directing them to enter their details into an opt-in box on that page.
   Check out THIS ARTICLE for a great example of a call to action. Above the video, it says “watch this video” and “click the button below” in bold blue, and below the video is a big red “Join Now” button.
   ii) Another great way to connect is to have a video of you talking about the subject that your article is based around. Videos are GREAT for building trust. You are no longer a block of words to your readers but you become a real person. Your visitors can see you, your mannerisms and they can hear your voice. Videos are GREAT for connecting.
   iii) Simply be yourself. Let your personality come across in the content you write. People buy people. Those that like you and your style, will connect with you. Those who don’t will never become your customers anyway. It is important to remember that you can never please everyone!

So now you know HOW to create good online marketing web page copywriting, I bet you are wondering WHAT on earth you should write about, yes?

If so, head to my website http://nataliebuhagiar.co.uk and check out my article on Website Content Ideas. Also, take a look around the rest of my site for other useful trainings.

Natalie Buhagiar